Social Class and Ideology: A Critical Social Analysis of Newspapers’ Headlines


  • Muhammad Javaid Jamil Government Degree College, Makhdoom Rasheed, Multan, Pakistan
  • Syedah Nobia Zehra The Women University Multan, Pakistan
  • Noor-e- Ayesha The Islamia University of Bahawalpur, Pakistan
  • Muhammad Akbar Sajid Assistant Professor, National University of Modern Languages, Multan Campus, Pakistan



CSA, Ideology, Representation, Social Class, Ideological Shift, Headlines


Print media discourses are one of the best sites for ideological investment. They mirror social reality and ideological growth of a nation for particular period. Headlines encapsulate the story in the fewest possible words. Similarly, the present study deals with Critical Social Analysis of Pakistani English and Urdu newspapers headlines. The data for the study has been collected from the headlines of Dawn (English daily) and Jang (Urdu daily). The time span for data collection comprises one month (April 2022). The headlines appearing the mentioned were collected and analysed by applying Dijk’s (2006) model of Critical discourse analysis of media discourses. The level of analysis include actor description, number game, hyperbole, lexicalization, authority, othering, polarization and metaphor. The findings of the study highlight that the dominant emerging themes through the analysis of headlines are related to national and international politics, courts, army, economy and terrorism. The frequency of occurrence of these themes through the headlines of Urdu and English newspapers respectively is .9%,5.4%, 1.8% .3% and 1.8%, 6%,.9%,  and 0.6%. However, the different emerging themes in English newspaper are about representation of terrorism and Pak-army. The study contents that print media discourses are polarized and best site for ideological investment. Ideological shift has become a prominent feature of media discourses.

Author Biographies

Muhammad Javaid Jamil, Government Degree College, Makhdoom Rasheed, Multan, Pakistan

Lecturer in English

Syedah Nobia Zehra, The Women University Multan, Pakistan

PhD Scholar

Noor-e- Ayesha, The Islamia University of Bahawalpur, Pakistan

MPhil Scholar


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How to Cite

Jamil, M. J. ., Zehra, S. N. ., Ayesha, N.- e-., & Sajid, M. A. (2022). Social Class and Ideology: A Critical Social Analysis of Newspapers’ Headlines. Journal of Languages, Culture and Civilization, 4(3), 341-349.