A Qualitative Linguistic Analysis of Implicature in Print Media

Marium Majeed; Nabila Akbar; Numra  Qayyum; Fozia  Ramzan

doi:10.47067/jlcc.v3i4.76

Authors

Marium Majeed
Nabila Akbar
Numra Qayyum
Fozia Ramzan

DOI:

https://doi.org/10.47067/jlcc.v3i4.76

Keywords:

Implicature, Pragmatics, Print Media, Advertisement, Language teaching

Abstract

Implicature is the implied meaning of a statement being uttered by the speaker. It is commonly used in everyday conversation. This paper discusses the use of implicatures in print media. This particular investigation throws light on the pragmatic concept of implicature which is primarily established by Grice (1975). The phrases, uttered via advertisers, imply specific pragmatic implicatures. Data for the paper turned into, which was received from the pinnacle magazines and newspapers being read in Pakistan. Facts were gathered from the cuttings of 15 advertisements which were then analyzed through George Yule’s version of implicature to see how certain advertisements talk about the efficacies of their products to make them sell more. The sign (+>) used by George Yule refers to the unique implicatures found in advertisements. It is evident from the study that advertisements play a vital role in understanding implicature which is a key element of language teaching and learning.

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